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BRAND IDENTITY

Along with creating new logos, a proposal or corporate identity manual may be required to help illustrate purpose and understanding towards rebranding and maintaining the company's logo integrity. The design of the manual plays an important role to effectively relay the information to its users and incorporate the company's branding for a complete unified persona. 

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In the images below, you will find more examples for concepts and a brief explanation of other brands that have undergone a revamping. This company's current logo design has been used for 30 years and is due for a redesign. The ornate and detailed imagery complicates the look and makes it seem dated, something they do not want to associate themselves with. With that in mind, I proposed removing such elements and implementing a minimalist design.  

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